ZEITGUIDE TO CHINESE TOURISM

The currency devaluation and other economic gyrations in China have not slowed the outward flow of tourists. The overall number of Chinese citizens traveling abroad is projected to grow from 116 million in 2014 to about 242 million in 2024. “That’s almost all of Indonesia hitting the beach in a single year, or Germany, Iran and Egypt combined,” HSBC economist Frederic Neumann notes.
Last year, 2.2 million Chinese tourists visited the United States. By 2021, that number will grow to 7.3 million, contributing nearly $85 billion a year to the U.S. economy and supporting 440,000 jobs. Tourist arrivals have even spiked in Japan and Korea. Hoping to attract luxury-buying Chinese tourists who were coming to Europe but skipping the U.K. Great Britain relaxed its two-year visa rules, including dropping the price.
The sheer number of Chinese tourists is already shaping the hospitality industry. The Marquis in New York City changed out coffee carafes so guests can make tea instead. Because the number eight is considered lucky in China, Chicago Marriott Oak Brook put eight chocolate coins in a small mesh bag with an attached welcome note for its Chinese guests.
This new influx of travelers hasn’t come without incident, however, with some Chinese tourists seeming unruly and disrespectful to the societal norms of the cultures they’re visiting. Some particularly brusque behaviors have perturbed fellow travelers and authorities alike. One unfortunate incident involved a teenage tourist defacing a 3,500 year old Egyptian artifact.
Anxious about how Chinese tourists are being perceived, the Chinese Government has involved two dozen departments, including the Communist Party’s “Civilization Office,” in drawing up new rules for tourists. The state run broadcaster, China Central Television, even ran an ad showing “good pandas vs. bad pandas” in a bid to cast the issue in a humorous light.
For those travelers whose behavior is especially egregious, the Chinese government has created a blacklist that not only restricts their travel, but could impact their credit rating as well.
But let’s not forget, as NPR reminds us, “’Ugly Americans’ — tourists with appalling manners, loud voices, louder apparel and heaps of cultural insensitivity — have been an enduring stereotype for decades.” We should all remember that, when traveling abroad, a little courtesy goes a long way, no matter where you come from.